Nike Inc., recently poured a decent amount of advertising dollars in promoting the new drop from they’re subsidiary Converse All-Star. Beginning with a publicity blitz to young influencers in hopes of cracking the urban market. Unlike past releases from the company in Beaverton, the S/S 13′ drop will see the addition of Nike tech alongside the classic material builds the fabled All-Star brand is known for.
Additions include breathable light color tones in preperation for sunny summer weather. Making it’s debut with the all-new line is the Well Worn Collection, symbolizing a throwback, grunge aspect with it’s “broken-in” silhouettes.